Rapid urbanisation of rural areas has fuelled inflow of massive population from the countryside and smaller towns into the major cities of the country. Especially after the opening up of the economy, the pace of change that India and its people are experiencing in their socio-cultural milieu is mind boggling. India, with its wide diversity, offers a fascinating scope to study the host of changes which developmental activities have brought about in its social & economical framework. Due to the advancement of IT in all areas, whether it may be urban or rural, the need of computers is constantly increasing. The purpose of the study is therefore to make an analysis of computer purchase in rural regions catapulted by factors like information process and consumer involvement.
