Development Strategy Tourism Tanjung Lesung Banten Become A Natural Tourism Obtained By Travelers

Research Article
Sonny Indrajaya H and Hapzi Ali
DOI: 
http://dx.doi.org/10.24327/ijrsr.2017.0807.0571
Subject: 
science
KeyWords: 
Tanjung Lesung, Infrastructure, Quality of Service, Tourists Satisfaction.
Abstract: 

The potential of TanjungLesung tourism area is very promising. The potential of Tanjunglesung nature tourism is similar to Bali and Raja Ampat Papua. The natural potentials include sand tourism, water tours, underwater tours, beautiful panoramas, pristine forests, but unfortunately not developing. There are several factors that cause: the damaged road that hampers the vehicle slows down, the congestion that occurs on the holiday weekend and national holidays, the pier is not ready, the quality of service and quality products that have not fulfilled the desire of tourists, garbage, clean water is very minimal especially for tourists Who play water and water sports, skilled resources and expertise. Tangerang City, Jakarta City, Bogor City, Depok City, Indonesia. The questionnaire used multivariate variables. The sample used is non probability Sampling technique, the type of method used is purposive sampling. Variable measurements were performed using Likert scale 1 - 5. Data were collected on tabulation, processed and analyzed. The result of research is that infrastructure and service quality have positive and significant influence to the satisfaction of tourists, either partially or simultaneously. Good infrastructure can facilitate access to tourist destinations and good service quality will provide satisfaction to tourists in TanjungLesungBanten.