Growth Of Advertising Industry In India

Advertising is a powerful tool of communication force, highly visible that helps to sells goods, services, and ideas etc... Advertising reflects the need of the times, whether we like it or not advertisements are seen everywhere. Advertising with its cognitive and persuasive nature can easily polish the mind of target audience and create the sense of motivation to purchase the value offered by the companies in the form of product, to satisfy their various needs which in turn helps to enhance the living standard of them. This paper will highlight the road map of Indian advertising industry. This paper will also discuss about the recent developments and trends in Indian advertising industry.