The rapid development in social network sites and emotional information by analysing their sentiments helps in understanding the perspectives. The emotions handles the different types of messages analysis of the context present in it also analysis the age and gender that classifies the positive and negative emotions. The possible differences in gender and the age group differences also makes their preferences of choices differ. In our proposed paper we identify marketing strategies of people using their type of comments and emotional patterns used. By using their strategies marketers influence people by making them believe that their product or any information will be true. Different human emotions are being learnt and verified by the human system interaction that plays significant role in dealing with emotions of people and how the system grasps it. Human emotional interaction verifies and progresses the marketing strategies.
