The objective of the research is to determine the impact of brand equity on telecommunication sector. The data should be collected from two universities (University of Education & Bahauddin Zakariya University Multan) from Pakistan. In this research convenience sampling technique is used and the sample size consisit of 120 students in which 60 are male and 60 are female who have previous experience in brand. In this research convenience sampling technique is used to measure the brand equity. All the hypothesis are true because the results of the analysis is satisfied. Advertising awareness is the most important variable in research because that creates a positive effect on brand awareness, brand equity and brand image. Brand awareness has a positive effect on brand image brand awareness has a positive effect on brand equity and brand image has a positive effect on brand equity. The variables used in the research are advertising awareness, brand awareness, brand image and brand equity.
