Information Seeking Behavior And Media Exposure Of The Tribal Adolescent Girls

Research Article
Sindhu Rani Vasala, Dr. P. Amala Kumari and Dr. M.S.Chaitanya Kumari
DOI: 
xxx-xxxxx-xxxx
Subject: 
science
KeyWords: 
Intent, Print Media, Electronic media, Information seeking behavior.
Abstract: 

Information seeking behavior of the adolescent girls was studied according to the intents in various fields of information and sources of information. The intent for information, area wise was tabulated. The percentage of exposure to each media and their frequency were tabulated. Results revealed most of the respondents (44.2%) were seeking the information for getting complete picture i.e intent 1 in almost all the areas, followed by intent 3 for getting a clearer picture (25.9%). A considerable sample (15.5%) existed for intent 2 to get a changed picture. But intent for verified picture and getting a position in picture i.e intent 4 and 5 existed at a negligible level. With regard to sources of information, the adolescent girls were seeking information through interaction more than any other sources. Newspaper as major reading source of information in print media and can be concluded from the use of electronic media that the respondents had access to TV and radio and were able to seek information using it for general knowledge, entertainment, to understand politics and rituals, to know about food and sexual relationships and to some extent menstrual health.