The study introduces “LIKE LITT, a teaching paradigm in World Literature which is anchored on the Learner-Centered Teaching (CLT) approach (Kaplowitz, 2012) and the principles of Keller’s ARCS Model of Motivational Design (arcsmodel.com.) The paradigm, tested through pre[1]experimental method, has eight learning events that reinforce development of effective communication skills and enrichment of critical understanding and appreciation of peoples’ experiences. The study involved Mathematics and Biological Science majors taking Bachelor of Secondary Education and enrolled in World Literature at the Catanduanes State University, Virac, Catanduanes, Philippines. Instruments used were pre-test, posttest, and evaluation questionnaires for the student respondents. It was found that the approach introduced in the study was effective in bringing about significant change in the cognitive skills of the student- respondents as well as enhancing their interest in the subject. Thus, teaching and learning literature in the digital age could be enhanced through creative teaching method such as the teaching paradigm in World Literature tested in this study which is supplemented with activities that aim to promote interest, engagement, and cognitive development among the learners.
