Media Exposure In Villages Among Different Age Groups – A Case Study Of Kalisindh Thermal Power Project

Research Article
Reeta Karra., Mishra P. N and Pooja Jain
DOI: 
http://dx.doi.org/10.24327/ijrsr.2017.0812.1230
Subject: 
science
KeyWords: 
ANOVA, Convenience Sampling, Media exposure, Social Life.
Abstract: 

People of different age groups acts in different manner in society. Requirements and expectations of people from different age groups may differ. Media exposure helps to people of all age groups in being updated from around the world. It keeps connected and updated people living at every corner of world with day to day activities occurred anywhere in the world. Social life of people of all age groups is being influenced in so many ways by use of media communication. A thermal power plant named as Kalisindh Thermal Power Project is constructed near village Undal in State Rajasthan. Media exposure in villages among people of different age groups living in vicinity of this power plant has been analyzed in this paper. Required information has been gathered from people living in villages situated in vicinity of this power plant through survey. During survey a structured questionnaire was filled. Convenience sampling method is used for collection of sample. Frequency, percentage, simple arithmetic mean and ANOVA are the statistical tools used for the analysis.