In conducting business activities, the company must optimize all potential resources to obtain the best position in the competition. There are 5 competitive forces, namely the entry of new competitors, the threat of substitution products, the bargaining power of buyers, the bargaining power of suppliers, and competition among similar industries. UKM patchouli oil is a supplier in the essential oil industry in Indonesia and the world. So far, the bargaining power of patchouli suppliers is quite low because it has many weaknesses in its internal factors. Once identified and modeled with Vensim PLE x 32, it was found that there were weaknesses in various aspects, namely aspects of quality, technological aspects, management aspects, human resource management aspects, marketing aspects, environmental aspects and capital aspects. In an effort to improve the bargaining power of SMEs patchouli field conducted Quality Management Training for the managers involved. With this training, higher efficiency and productivity are obtained which will increase the bargaining power of SME patchouli oil.
