Power Of Digital Technologies: A Study On Impact Of Internet Advertisement On Women’s Consumer Purchase Decisions

Research Article
Ms.N Nandhini
Digital technologies, Internet advertisement, women consumer and purchase decision

Digital technologies and internet advertisement are a modern way to reach the potential consumer to satisfy their needs and to target the global market. Internet advertisement gives new track for women to make their shopping more easier The main focus of the study is to analyse the impact of internet advertisement on women consumer purchase decision. The tools such as Simple percentage Analysis, Multiple responses, mean rank, Kendall’s Co-Efficient of concordance (W), ANOVA and t- Test have been applied to analyse the data. The finding of the study shows that, internet advertisement has a positive impact on women consumers purchase decision. The study has concluded that marketers should take more effort to increase credibility of internet advertisement among women and they should use new promotional technique to enhance women confident to purchase product.