Nowadays banks are blending all the Ps of service marketing mix in their marketing activities to retain the existing customer base and also to attract the potential customers. This study has put efforts to examine the demographic profile, usage pattern of products and analyse the demographic factors on the customer delight and to investigate the impact of usage pattern of banking products on customer delight. Target population of the study was the customers of private banks at Tiruchirappalli city. Sample size was 100 and simple random sample was applied to collect data from the respondents with a structured questionnaire. Five point likert scale was used to develop the survey questionnaire. Chi-square test was used to identify the association and strength of relationship between the elements of one of the Ps (Product) and customer delight. The result shows age, sex, education, origin of residence and annual income were found to have statistically no significant relationship with customer delight and type of account is found to have statistically significant relationship with customer delight.
