Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is the largest passenger car exporter and the second largest car manufacturer in India. Even though it is considered as one of the largest car manufacturers in India it is very much essential for the company to know about what customer think about Hyundai cars in India to be successful in market. In traditional days there was trend where the companies used produce the goods and the products will be sold from the manufacturer’s point of view. Traditionally the companies had a perception that whatever we produce the customer will buy it. But now the scenario has been completely changed we need to bend our way of producing and selling of products to the customer. It should be customer oriented. As we all know automotive industry in India is one of the larger markets in the world and there are several manufacturers of automobile products in India. To sustain in this competitive environment, we need to differentiate our products from the competitors for doing that we have to understand the customer very well. This project is based on the survey, which will be done in the Shimoga city. We will take almost all aspects & suggestions from customers, which are related to branding and brand positioning. The market survey report will help the entire organization by making them to realize the importance and impact of brand positioning. The data will be collected by the help of questionnaire. This gives us an opportunity to apply our classroom learning to apply for real life situation.
