A Study On Impact Of Social Media Marketing Among College Students With Special Reference To Kerala State

Research Article
Franklin John S and Sheeja.R
DOI: 
http://dx.doi.org/10.24327/ijrsr.2018.0904.2023
Subject: 
science
KeyWords: 
Social Media, Marketing, Students, Youth, Behavior
Abstract: 

The study sought to investigate of social media among the youth on behavior change. As stated above, the sought to find out the impact of social media among the youth on behavior change. Study objectives were formulated and research questions were derived from the objective. Questionnaires were the instrument used in collection of data. Quantitative data collected, was then coded and inputted in statistical package for social science. The result were carefully analyzed and presented to represent the actual situation on the ground. Qualitative data was closely analyzed qualitatively and important information extracted from what the respondents said. The view of the study it was evident that social media played a major role on behavior change of the respondents. The youth mostly used social media for communicating between their friends and families. The fact of that social media is part of them especially having been born in this era of emerging technology, most felt that they could not do without it. They depended on it for various positive things such as research and contacts with old friends and getting on the loop of what was happening either in their circles, nationally or internationally.