A Study On Service Quality Of Selected Web Browsers In Sivaganga District

The purpose of this paper is to empirically identify categories of browser’s service quality, satisfaction, preference and expectation and to test the effect of this service quality on browsers. Survey method was employed to test the mediating role of browsers’ service quality. The structured questionnaire has been collected with 120 online users. It comprises customer involvement with the online presence and a friend is the main source for aware about the browsers. This paper is among the first to explore the nature and drivers of browser’s service quality. It uses multi-method approach to identify which service quality significantly affects browsers satisfaction, preference and expectation.