Urban Tourist Attractiveness Index - A Case Study Of Greater Hyderabad

Research Article
Deepthi Guntuka., Sravani K and Vijaya Bhole
DOI: 
http://dx.doi.org/10.24327/ijrsr.2017.0810.0977
Subject: 
science
KeyWords: 
Urban tourism, Tourism sites and facilities, Tourist Attractiveness Index
Abstract: 

Hyderabad is a historical city which has emerged as a world-class tourist destination. Tourist with varied profile and diverse origin and motivation visit Hyderabad for various reasons. Keeping in view the multidimensional nature of tourist potential of greater Hyderabad, an attempt is made in this paper to bring out the relative significance of places of tourist interests. Tourist Attractiveness Index (TAI) is used to identify the factors that attracted tourist visiting greater Hyderabad. The TAI is based on Natural tourist resources, Anthropic tourist resources, Tourist facilities and amenities, availability of general infrastructure. Each of these factors as assigned weightage depending upon its potential for attracting tourists, based on the finding of TAI it is seen that cultural and historical factors are the major drivers of tourist attractiveness in a case of Hyderabad. The overall TAI revealed that Hyderabad has good potential as a tourist destination. Even though Hyderabad has a diversified tourist base, anthropic tourist resources emerged as the major drivers of attracting tourist to Hyderabad.