Virtual Marketing and Its Impact on the Quality of Banking Service

Research Article
Sahem A Nawafleh and Abdelwahhab I Allozi
virtual marketing, e-banking, banking services

This paper tries to have a better understanding of how virtual marketing affects services' quality in banking sector. Data was collected from a random population sample (n=60) to reveal customers perspective in this study, a survey written questionnaire was answered by a randomly selected sample. Data were assembled from this research instrument analyzed by (T) test (3.5) for interpretation. To accomplish the finest approach concerning the research and achieve the meant population which is the keen customers of commercial banks of Jordan who are able to provide significant responses. However, the study finds that Virtual marketing has important and significant effect on customers perceived banking services and the service quality has been improved since Virtual marketing has been used in banking sector.