X Managing Competitiveness With Sustainability In Human Resource Management

Research Article
Priyameet Kaur Keer Anand
DOI: 
xxx-xxxxx-xxxx
Subject: 
science
KeyWords: 
Globalization, Opportunities, Transformations
Abstract: 

“Progress is impossible without change, and those who cannot change their minds cannot change anything.”- George Bernard Shaw Ours is a changing world and it will continue to change. Today, organizations face rapid change like never before. But this change can be a threat to business or an opportunity or promise Globalization has increased the markets and opportunities for more growth and revenue. Thus, the ability to manage change, while continuing to meet the needs of customers, is a very important skill required by today's leaders and managers. There is an American Saying, “You can run but you cannot hide. Similarly, you can choose a change or chase it. You can either be agent or a victim of change, the change is yours.” This paper type is a conceptual paper, exploratory research methodology is used, and secondary data has been collected for the purpose of the study. This paper focuses on employees’ emotional phases of change, reasons for failure and how we can cope up with change, impact of change on the employee's attitude. The way people are managed is crucial to success and can be a source of sustainable competitive advantage .Change can be good and it triggers positive emotions such as excitement, enthusiasm and creativity. Change can also, however, be threatening and create negative emotions such as anger, fear, anxiety, cynicism, resentment, and withdrawal. Effective change management is basically about effectively managing people in organizations to understand, participate and create change. Changes are Inevitable. Any new way of doing things generate fear and resistance to change by employees. When computers came for the first time in a big way, people working in banks and certain companies resisted the introduction of computers as this would endanger their very existence in the companies.