Almost all organizations including the hospitality have been adopting the marketing concept. The marketing process is defined as “The process of (a) analyzing marketing opportunities (b) selecting target market (c) developing marketing mix and (d) managing the marketing effort”. Customers are at the centre of marketing process. Through market segmentation, targeting and positioning, the organization divides the total market into smaller segments, selects segments it can best serve and focuses on serving and satisfying these segments. It then designs a marketing mix to produce the response it wants in the target market. To present the marketing strategies of hotel industry with special emphasis on select 5 star and 3 star hotels in Hyderabad with reference to marketing mix components . The study is mostly an exploratory and descriptive but empirical study based on data of sample star hotels. It aims at discovering how well organized hotels located in cities are pursuing the prescribed principles and practices of hospitality marketing and with what result. The present study is useful to the 10 hotels which are included in the study to make necessary changes in the Marketing Mix strategies to improve the Customer satisfaction. This type of studies are also useful to the policy makers to make necessary changes in the policies relating to the services of hotel industry. Academicians and other scholars can make use of this type of studies to make for their insights into the related topics., core products like Accommodation, Amneties, Food, and beverages, conventional facilities, Conference facilities, Tariff System Major Facilities products like Reception, Reservation, Travel and Tour desk Facilities within the room, Car parking, Doctor on call, Health club facilities, Communicational network Guidance bureau, Major supporting products LIKE Business centre, Banquet/convention center, Beauty parlour, Shopping mall , Laundry Saloon, Health club, Swimming pool, Entertainment, Improved version of a product delivered in a congenial environment to the utmost of satisfaction of the customers.
