Nursing plays a dynamicrole in patient satisfaction. Communication is key to foster and improvethe therapeutic relationship. Effective communication, like any other nursing skill needs to be practiced and honed. Every act of communication is an opportunity to touch a life. Communication elevates i.e. if we change the way we communicate, we can change the perception of society regarding our profession. Nurses are at the centre of the healthcare communication chain and poor communication skills are a recipe for disaster leading to process and care lapses, failures and poor perceptions. To enhance communication skills among Nursing Team, which will enable and equip them to handle patient and professional transactions effectively, a clinical campaign named “Steal the Show: Communication- the Human Connection” was implemented across all Apollo group of Hospitals in the month of October 2018.The campaign implementation in Indraprastha Apollo Hospital, New Delhi (India) is discussed in this article. The objectives were to establish English as the official language of communication, to change perceptions about the nursing workforce and to earn respectthatnurses so richly deserve. By the end of the campaign there was transition into an English speaking culture. As a result of the campaign the NPS has improved and there was a mass reduction in patient complaints which amplified the result. Relying on frameworks like the Net Promoter Score of Apollo, the campaign has helped staff to get more WOW cards from the patients)
