Himachal Pradesh as a land of diversity, geographically as well as ethnically, faces different climatic conditioning that determines the flow of life by and large. Agriculture is the essential occupation of people where survival is found in its varied forms viz. orchards, horticulture, pisciculture, floriculture, apiculture and vegetables. What is paramount for this invigorating sector is an operative mechanism that could regulate the carrying out of marketing so that the direct advantages could be ensured to the producers and consumers as well. Himachal Pradesh State Agriculture Marketing Act, 2005 regulates the mechanism of marketing in the state. Although, the board consistently functions for the stakeholders’ welfare yet the people have not sufficient awareness vis-a-vis to the State Agriculture Produce Marketing Board (APMB). The paper focuses on the awareness and use of redressal mechanism of APMB among the people
