Today consumers have many options and are much better equipped with information to choose from these available options. The consumer now exhibits a totally different buying behavior what they used to do in a regulated market. Women are most powerful consumers in the world as they control almost 80 percent of the household spending. And no longer can the women’s spending powers and influence be neglected. The role of women in the society and their effects has changed. In the modern days, where the life is at fast pace time has become very valuable to every person & hence "Packaged Foods" play an important role in everyone's day-to-day life. Also, the food habits in India have changed due to the Western influence and the usage of these foods is on the rise. The aim of this paper was to explore and understand consumer awareness of urban women with special reference ready to eat selected packaged food. These foods are widely used in catering industries as well as at homes. There are varieties of ready-to-eat foods available in the market to choose from and they have become a part of everyday life. The packaged food products are not only easy to cook but also have a significant role and place in the celebration of the family functions and religious functions of the people. Hence the research has been conducted in the area of Kota city of Rajasthan. Thus it can be concluded that working women consumers are more aware, better knowledge and better purchasing decision and buying behavior of consumers regarding packaged food products.
