Consumers’ Preference Towards Colours With Respect To Select Products

Colours exercise powerful effects and induce reactions based on both instincts and associations. Colours alter the meanings of the objects or situations with which they are associated and colour preferences can predict consumers’ behavior. It is argued that a consumers’ perspective of colour research and application is imperative for developing marketing strategies. This article reviews the preferences of colour among students in Chidambaram region with regard to mobile phone pouches, hand bags and soft drinks. The result shows that yellow, black and orange are the most preferred colours for the products mobile phone pouches, hand bags and soft drinks respectively.