The customer engagement recently appeared in the academic literature and practitioner discussion as new perspectives in implementation of customer relationship management that aims to develop brand loyalty. The magnitude of customer engagement influence has made researchers feel the need to evaluate the customer brand engagement model at SINAR SOSRO company to test whether SINAR SOSRO'S customer brand engagement model is fit with empirical data and whether customer brand engagement principles influence on the customer brand engagement model at SINAR SOSRO company and whether the factors related to customer brand engagement are the most dominant dimensions forming the customer brand engagement model at SINAR SOSRO company. Based on discussion of analysis results, it can be concluded that the customer brand engagement model in SINAR SOSRO are built on four dimension, namely enthusiasm, absorption, interaction, and identification. The data analysis method that was used SEM (structural equation modelling) analysis which showed on the trimming model, even though the results of the model conformity test give P-Value smaller than 0.05 but it can be seen in the analysis that after the customer brand engagement model trimming, SINAR SOSRO, shows RMSEA value (0.068 0.90) which indicates overall customer brand engagement measurement model of SINAR SOSRO is fit with data.
