This study aimed to compare the traditional markets and modern markets in terms of the layout and quality of service. The results of this study will be useful for governments and agencies involved in the development of traditional markets, and can make improvements in terms of the layout and quality of service. At the end of the traditional market will demand back by consumers. This research uses descriptive quantitative research approaches as well as differences in test consumer perceptions of traditional and modern market in terms of layout and quality of service. The result of differences in the perception of consumers in terms of layout showed a significant difference between the traditional and modern market with a probability value of 0.000. The next test of differences in the perception of consumers in terms of quality of service shows that the probability value has 0.000, which means that there is a significant difference between service qualities modern markets and traditional markets. From the results of the performance matrix plotting known that the modern market analysis service quality assessment factors more are in quadrant B, which is to be maintained, followed by quadrants A and 2-factor in quadrant C. For service quality factor of traditional markets, 17 factors are in quadrant D, 1 factor are in quadrant C. modern market perceived service quality by consumers, while the traditional market is considered quite good.
