Advertisement refers to a promotional strategy used by firms to market their products and services to the target audience. The main aim of the advertiser is to increase the sales of their product or service by drawing people’s attention to them. Today children as consumers greatly influence the family purchasing behavior. Advertising to children is the act of marketing of products or services to children, in accordance with the national legislation and advertising standards. Advertising to children is often the subject of debate, relating to its apparent influence on children's consumption. Advertising to children can take place on traditional media like television, radio and print - as well as new media (internet and other electronic media). Packaging, in-store advertising, event sponsorship and promotions can also be means to advertise to children. The research aims to find out how children are influenced by the advertisements especially of confectionary products. For the purpose of the study the following confectionery products biscuits, chocolates and health drinks were chosen
