Consumers today prefer shopping online rather than the traditional means. It is imperative for businesses to be present online because that is where the consumers are active and buying products. India currently has the highest number of Facebook Users across the globe standing at over 195 million users. With its popularity increasing each passing day, it has emerged as one of the most important platforms to market and sell products for all kinds of businesses. The present paper is an attempt to understand the impact of the Effectiveness of Facebook Advertising on online shopping by the consumers. The research tries to find out the popularity of Facebook among today’s consumer along with the extent to which advertising on Facebook affects the behavior of online purchasers.
