Consumer behavior is influenced by various factors. Their attitudes towards buying products are now a day’s changing towards environment friendly. This paper intends to study the general environment beliefs of the consumers. It reports the results of a consumer general environmental belief by survey using a questionnaire based on the Dunlap and Van Liere HEP-NEP environmental survey. The New Ecological Paradigm scale is a measure of endorsement of a “pro-ecological” world view. Environment concern and social influence of the respondents are taken into consideration in this article to analyze the awareness and environment concern of the consumers which are the factors that will make them to buy eco-friendly products. This paper also tends to ascertain the respondents awareness about green products. The present study is the exploratory examination of environmental consciousness using the New Ecological Paradigm (NEP) scale. The study reveals that the respondents are conscious about environment and are aware about eco-friendly products.
