The use of information technology (IT) in this twenty first century is rapidly gaining root in many industries including construction due to its numerous benefits. In the area of promoting communication, social media handles may be viewed as propelling factor and that this study zoomed into the proposition to establish whether social media handles could be explored as effective way to enhance communication in the construction industry. The purpose of the study was to establish the three cardinal pillars which were the benefits of using social media handles, challenges associated with the uses of social media by the construction workers and the impact of using social media handles in promoting communication in the construction industry. In order to achieve the purpose, Systematic literature on the three proponent pillars of the study were mainly reviewed. In reality, researchers centered the study in the New Juabeng Municipal area, Eastern Region of Ghana where social media usage has been identified through practice as a lack among construction workers. Quantitative approach was employed to collect primary data from the selection of construction workers as study respondents by distributing 91 questionnaires with the use of random sampling technique. Sixty-Two (62) questionnaires were received from the respondents for examination and analysis indicating a credible response rate of 68%. Statistical package for the social sciences software was used to analyze the data. The study discovered that respondents view social media usage as a medium of communication that saves time in providing information;it facilitates collaboration and network among themselves as main impact. However, the results show that some greater number of respondents have technological barriers and believe that social media handles communication sometimes appear cumbersome to comprehend due to the platform over-load. Based on the findings, the study recommends that construction workers need to be trained on how to use social media handles effectively so as to explore its benefits therein.
