The Indian retail industry has emerged as one of the dynamic and fast-faced with the entry of several new players. Retailing in India accounts for over 10 percent of the country’s GDP and 8 percent of the employment. Indian retail market is expected to grow to US $ 1.1 trillion by 2020, while the modern retail market in India is expected to double in size over the next three years. In India even though there is huge investment in the area of retail space development, the challenges for the retailer remain with regard to Infrastructure, Technology, Supply chain, Human resource, FDI, Competition, etc. Hence the retailers in all modern formats are required to focus on various antecedents to create positive customer experiences. At this juncture, an attempt is made in this paper to evaluate the factors determining the customers shopping behavior and customer satisfaction in the Indian retail sector.
