This study set out to investigate the level of influence that Festivals and events have on tourism destination attractiveness of Akwa Ibom State. Primary data were collected with the use of interview schedule. A sample of 296 respondents, who were both domestic and foreign tourists visiting the states between the months of October to December 2017 made up our sample frame. The researcher interviewed selected tourists met at hotels, the Beaches, events and recreational facilities. The statements from the visitors were recorded on a writing pad and on a recording device (smartphone)and analyzed by themes. Findings from the study revealed that most tourists showed interest in festivities hosted at the destination because the festivities were entertaining and had a lot of traditional and cultural significance. It was recommended that events and festivals that especially have cultural and traditional significance to the states should be promoted widely, as they have a way of exposing the hospitable nature of the people at the destinations and showcasing the indigenous tangible products of the States.
