Research Article
DOI:
xxx-xxxxx-xxxx
Subject:
science
KeyWords:
Mobile phone, Mobile application, Whatsapp messenger, Social network, Impact, Youth
Abstract:
Whatsapp is a Smartphone application for instant messaging. Recently the application popularity has rises in every part of the country. The younger generation under the age group of 25 years is the largest consumer of mobile phones and user of different applications in mobile phone. Thus the researcher decided to conduct the study on the behaviour of youth with respect to kumbakonam town. A structured questionnaire was employed to collect data from a sample of 200 youths in kumbakonam town. Both primary & secondary data were used. This study focused on impact of whatsapp on the behaviour of youth with respect to kumbakonam town.
