Marketing is a multiplier and provides a systematic discipline to an economic activity. It promotes growth and exchange economy. It is enterprising, adventurous and is replete with challenges and surprises. Owing to the economic liberalisation, a good percentage of people have been fortunate to find surplus money in their hands. Owing to this, they have been eagerto take any risk for obtaining the product of their choice. It is recently reported that an Indian Ameen Ahmed Dolia flew to Singapore and stood in the queue there for thirteen hours to buy a mobile phone of the newly released “i phone 8plus” to present it to his daughter. The new advances in technology have offered a new impetus to marketing for its all-round growth. From barter to digital, from local to global, what an astounding transformation in Marketing!
