The present study aims to consumer attitude towards multi utility vehicles – a comparative analysis with particular special reference Chennai Cities. The investigator personally distributed the questionnaires to each member of the randomly selected sample size is 200. They were requested to answer the items in the booklet as per the instructions provided at the beginning of each questionnaire. Confidentiality of response was assured. The respondents were co-operative and took one hour to fill the information in all the questionnaires. The questionnaires were collected by the investigator from the respondents. The responses were scored as per the scoring key of the respective questionnaire. The hypotheses were tested by using standard statistical tools such as Path analysis, Factor analysis and Regression analysis. Then the results were tabulated, analysed and discussed. So the result shows that majority of respondents satisfied about multi utility vehicles.
