Empirical Study Of Customers’awareness, Usage And Satisfaction Over Green Banking Services: Public And Private Sector Banks

Research Article
Apurva Shrivastava, Deepak Shrivastava and Gyan Prakash
DOI: 
http://dx.doi.org/10.24327/ijrsr.2019.1004.3345
Subject: 
science
KeyWords: 
Green banking, ATM, e-banking, e-passbook, e- deposit, Green channel.
Abstract: 

Green banking is new concept in India. Its growth is slower because no serious efforts have been made to popularize and educate the banking customers. With span of time life style of people is changing very sharply and they feel acute shortage of time in day to day of life. Considering today’s lifestyle bank and banking system have become an integral part of everyone’s life. India is a fast growing country in the world but unfortunately slower growth of green banking is degrading the environment by emitting pollution. The Green banking services like ATM, Tele banking, internet banking, Mobile banking, cheque deposit machine, plastic money, electronic clearance service, electronic fund transfer etc. users are very important to protect the environment. These services reduce the carbon foot print in day to day life of banking operation. Considering the present situation banks are trying to make their customer aware about it. The scholars made a humble effort to make an assessment regarding customers’ awareness of green banking services and usage of public and private sector banks. And to examine the customers’ satisfaction of both public and private sector banks over green banking services. The outcomes of the study reflect that the public sector banks customers are more aware than the private sector banks. So far as concerned with usage, it has been observed that customers of both public and private banks use very frequently ATM. Youngsters and working persons are well acquainted with green banking services and they use them. For the promotion of green banking a serious campaign will have to be launched at large scale by the banking institutions. To make eco-friendly banks must have to call for cooperation from all sect of society