India seems to be the only rising economy which has more than half of its population which is not yet part of this growth to full extent. The most important fact of India is about population which is second highest in world and more over out of this huge population major part is again young population. With many transitions of retail over period of time, retail in urban area which constitutes to 1/3rd of India’s population is moving on the fast growing e-commerce platform. More and more products and services are getting sold on this platform. Even home based businesses are getting more reach due to e-commerce platform and this unorganized sector is also getting growing market share. The digital India Initiative is the initiative which has potential to transform the India completely and then no one can stop India becoming world leader. With digital India initiatives, remaining 2/3rd of the Indians will become party to the growth. The growth of these people in India will be in all aspects since they will be digitally connected to rest of the India and in turn rest of the world. All the villages are targeted to be connected digitally and will be brought in main stream of growth. Digital connectivity is the key element of e-commerce. With just 1/3rd population connected digital, India is experiencing such a huge growth in retail, once remaining 2/3rd population gets digitally connected, retail will have such a huge market which will be easily accessible at the cost of government investment in infrastructure.
