Legacy plays a central role in family businesses, it helps in shaping work culture and guides a long-term vision. It is not confined to history but it is an incremental addition of value through actions of the family members who lead the family business. Legacy influences succession planning, leadership transitions, and it ensures the continuity of family values across generations. This paper explores how legacy is created, maintained and passes on within family businesses through practice. It also explores how legacy is institutionalised and becomes a core element of the family business identity. The study also highlights the challenges that young generations face to preserve the legacy while addressing the need to innovate in changing business environments. Finally, the study concludes by proposing that a well-defined legacy can serve as a foundation for continuity, purpose, and identity across generations.
