This research is aimed at measuring empirically the relation between the service quality by increasing the loyalty of the consumers being the coffee’s connoisseur in the Coffee shop, Jakarta, Indonesia and providing the proposal on draft of service quality in increasing the consumers’ loyalty. The subject of this research is the consumers in the Coffee shop i.e. 55 persons. This research is quantitative in nature by using accidental sampling technique. The measuring devices used is consumers’ loyalty scale and service quality scale which validity and reliability are tested by using analysis technique Statistical Package for Social Science (SPSS) version 22. The data analysis was conducted by using double regression analysis technique. The double regression analysis finding indicates the significance value (p-value) of 0,000 in significant level p < 0,05 it means the service quality is able to increase the consumers’ loyalty. Hypothetic stating that the “service quality is able to increase the consumers’ loyalty” is accepted. The result describes the existence of the positive relation between service quality and loyalty of consumers being the coffee’s connoisseur where the service quality is in medium category and the consumers’ loyalty is in medium category. In other words the good service quality by the waitresses in the coffee shop is able to increase the loyalty of consumers being the coffee’s connoisseur.
