Research Article
DOI:
http://dx.doi.org/10.24327/ijrsr.2017.0806.0373
Subject:
science
KeyWords:
Information technology, Customer relationship management, Globalization, Private banks
Abstract:
Banks are financial intermediaries, lend money to borrowers to generate revenue. They are typically regulated heavily, as they provide market stability and consumer protection. It plays important role for any country. Considering the liberalized economy of India which began in 1991 onwards, activity of banking sector is vast in nature, providing different types of financial products catering the needs of rural as well as urban customers. Using modern infrastructure and latest Information technology private banks providing customized solution and maintaining relationship with customers. Compare to public sector banks private sector banks are maintaining leading role to provide best services to the customers with affordable cost.