A Study On Customer Preference Towards Jewellery Saving Schemes

Gold is a precious metal with emotional, cultural and financial values in the life of Indians. Coimbatore is the second largest and fastest growing tier two cities in Tamil Nadu with high standard of living. Coimbatore has a steady increase in gold consumption. Gold has been considered a safe investment as it refutes any rise in inflation. There are many number of customers who invest in gold saving schemes offered by jewellers. Therefore, the study has been conducted to identify the preference of customer towards various jewellery schemes offered by the jewelleries in Coimbatore. As a result of the study the customer preferred gold credit schemes.