Research Article
DOI:
xxx-xxxxx-xxxx
Subject:
Engineering
KeyWords:
Retailing, Service quality, consumer expectations, relational factors
Abstract:
The retail environment today is changing more rapidly than ever before and It is characterized by the competition from both domestic and foreign companies, by mergers and acquisitions, and more sophisticated and demanding customers who have great expectations related to their consumption experiences This paper attempts to analyse the service quality in select retail outlet in Coimbatore city with a sample size of 384 respondents selected on judgement basis. Percentage analysis and Chi-Square Analysis, ANNOVA were carried out further there is a relationship between responsiveness, attractiveness, assurance, reliable service
