The Industrial Sector is now playing its due role in the economic development of the State and in generating employment opportunities for the unemployed youth. Previously it used to be only the Handicrafts, Handlooms and Cottage Industry providing livelihood to a large population at different stages of production, sale and export. Cricket bat industry is considered to be one of the important industries in Kashmir. Industrial sector contributes 25.87% to GSDP of State at constant 2004-05 prices as per Advance estimates for the year 2014-15(A). The State has 53 existing industrial estates spread over an area of 31335 Kanals of land as per position ending November, 2014. The cricket bat industry in Kashmir is already employing over 10,000 people and collectively exports nearly a million cricket bats per year at a price ranging from Rs 250-2000. The main objective of this study is to determine whether cricket bat industry is sustainable entrepreneurial ventures. The study also aims to document the value chain analysis of cricket bat industry in Kashmir valley. The present study was carried out in a bat manufacturing cluster (Anantnag), which is composed of about 195 units, concentrated on the Jammu Srinagar national highway.