Environmental crisis has made everyone in the world to think of its gravity. In the beginning, man lived in harmony with nature, but as his number grew, his attitude towards nature has changed and consequently damaged the environment a lot. Hence, it is the need of the hour to develop favorable attitude towards environment. In this context, a comparative study has been conducted to evaluate the level of environmental attitude among rural and urban residents of Bishnah (J&K, India). Data was collected using a questionnaire and the key findings of the study revealed a significant difference in mean attitude scores of males (67.58) and female (67.30) respondents. The results also indicated a significant difference in environmental attitude scores among different educational and age groups. The study concluded that the urban respondents had high attitude towards environment than rural respondents.
