design optimization with entropy using qfd

The awareness about the environment is increasing in customer segment day by day, which is one of the main reasons that the manufacturers are focusing towards the environment impact in their product. Now a day’s customers are demanding the product which has less impact on environment. To integrate the requirement of the customer towards the environment a methodology is proposed in this research paper which combines voice of customer to the Green Quality Function deployment (GQFD). The specifications required by the customers in a product coupled with multiple criteria’s are taken for optimization using Multi Criteria Decision Making (MCDM) techniques driven by Entropy.