Development and expansion of the tourism sector is the key for prosperity of any region. Tourism is considered as a leading industry in the service sector at the global level. It is viewed as new wave of economic opportunity as it acts as a major job generating sector. Tourism has become one of the largest and fastest growing industries in the global economy and is responsible for the transfer of wealth from nation to nation and re-distribution of income, leading to the gross increase in the host community of tourism region. Tourism industry is playing a pivotal role in the state economy which is evident from the fact that tourism sector accounts for 5.92% of India’s GDP and 8% to J&K economy. There are wide prospects of tourism potential in Kashmir Valley. Besides the existing tourist potential, the valley is bestowed by nature with enormous natural beauty which has still not been explored.
